OurPledge

The analytics for this website provide some reason to hope.

This year, of the top 20 web searches (via Google, etc.) that generated clickthroughs to OurPledge.org, there are three especially eye-catching ones:

- 4th most popular search term: “darfur genocide 2009″
- 12th most popular: “genocide in darfur 2009″
- 17th most popular: “darfur 2009″

I can’t be 100% sure of this, but the above metrics seem to indicate that people still care about what’s happening right now in Western Sudan, whether from an informational or an activist perspective. 2009 marks the seventh year of the Darfur genocide, but by all accounts “compassion fatigue” hasn’t become a blocker for the Sudan movement’s continuing fight.

For sure, a good number of these searches are being done by new “leads” (as opposed to the movement’s existing constituency). But this should count as good news: growing the movement’s base of supporters and enthusiasts is vital to achieving some big advocacy wins (e.g., getting multilateral sanctions imposed on the Sudanese government’s senior leaders, etc.). We’re crossing our fingers that people keep on searching and acting.